Case Study: New Tile Business in Florida

We just came back from a social media photoshoot in Orlando, Florida. What a fun and great experience! We got permission from The Tile Shop corporate to shoot on location in one of their stores for one of our clients and we had an absolute blast. You can see the first finished episode below, which is opening a lot of doors for our client. I mean...when local businesses see you filming professional content at a national chain store, you get taken seriously...real quick.

This is a client that established their business location in Kentucky 10 years ago, then decided to move to Florida and open their second location without any contacts or referrals. They went from no steady work the first two months after their move, to now having leads coming out of their ears and their dream clients giving them blank checks for remodel projects. This is another client that will either have to turn down work to remain solo, or decide to scale up with multiple crews. And this is what we warn businesses that we work with, when everything is optimized, you'll have more money in the bank account, and then have a new set of decisions to make. Such is the nature of growing businesses.

Here's the services we did to put them on the map: we did a Google Business Profile cleanup, SEO audit and cleanup, GEO audit and cleanup, built them a new website for their new location, did a local email blast, and strategized optimizing their social media profiles and posting schedules. It works. And the results aren't always just numbers by the way. Real marketing is often the long-term branding so everyone knows your name, logo, and reputation. This is what really opens doors. Then all you have to do...is walk through them.

We have more businesses scheduled the next few months with some "Fall Sales" coming. We can't wait to see them all crush it. This is what we live for. Watching everyone become leaders in their locations and industries. Let's goooooooo!!!